Top Apparel & Fashion Websites in Zambia

Key Insights on Top Apparel & Fashion Websites in Zambia on January 2026

As of January 2026, shein.com leads Apparel & Fashion in Zambia with 9.6K monthly visits. Its audience skews desktop-first (92.42% desktop / 92.42% mobile), and traffic is down month over month -11.09% and up year over year 68.54%. shein.co.uk holds second with 4.16K visits and a mobile-leaning mix (17.27% desktop / 82.73% mobile), while karmanow.com ranks third with 3.98K visits.

Across the leaders, fossil.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (100%). Momentum favors bonkerscorner.com in the latest month (1,063.16%), while marksandspencer.com shows the steepest pullback. On a yearly view, thredup.com posts the strongest expansion (1,886.9%), contrasted with gant.co.uk (-88.24%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 61 of the top 100 sites are direct-led, 30 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.