Top Travel & Tourism Websites in Zambia

Key Insights on Top Travel & Tourism Websites in Zambia on January 2026

As of January 2026, zambiaimmigration.gov.zm leads Travel & Tourism in Zambia with 10.94K monthly visits. Its audience skews desktop-first (90.14% desktop / 90.14% mobile), and traffic is down month over month -5.22% and down year over year -17.86%. booking.com holds second with 10.23K visits and a desktop-leaning mix (96.96% desktop / 3.04% mobile), while airbnb.com ranks third with 4.81K visits.

Across the leaders, ol-leisure.com is the most mobile-first (100% of visits), whereas resrequest.com is the most desktop-reliant (100%). Momentum favors konsolosluk.gov.tr in the latest month (1,260.38%), while gaijinpot.com shows the steepest pullback. On a yearly view, flightcentre.co.uk posts the strongest expansion (26,700%), contrasted with workaway.info (-73.27%).

Acquisition patterns also differ: zambiaimmigration.gov.zm is driven primarily by search, zambiaimmigration.gov.zm by direct, and zambiaimmigration.gov.zm by referral; overall, 54 of the top 100 sites are direct-led, 28 are search-led, and 11 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.