Top Apparel & Fashion Websites in Hungary

Key Insights on Top Apparel & Fashion Websites in Hungary on January 2026

As of January 2026, shein.com leads Apparel & Fashion in Hungary with 2.42M monthly visits. Its audience skews mobile-first (16.85% desktop / 16.85% mobile), and traffic is up month over month 9.56% and up year over year 66.04%. aboutyou.hu holds second with 1.31M visits and a mobile-leaning mix (28.84% desktop / 71.16% mobile), while ecipo.hu ranks third with 1.04M visits.

Across the leaders, sarkirsten.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (93.41%). Momentum favors roland.hu in the latest month (8,701.38%), while primark.com shows the steepest pullback. On a yearly view, sarkirsten.com posts the strongest expansion (91,439.63%), contrasted with factcool.com (-64.03%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 93 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.