Top Apparel & Fashion Websites in New Zealand

Key Insights on Top Apparel & Fashion Websites in New Zealand on January 2026

As of January 2026, shein.com leads Apparel & Fashion in New Zealand with 1.83M monthly visits. Its audience skews mobile-first (24.59% desktop / 24.59% mobile), and traffic is down month over month -5.66% and up year over year 116.11%. cottonon.com holds second with 1.13M visits and a mobile-leaning mix (31.53% desktop / 68.47% mobile), while skinny.co.nz ranks third with 831.87K visits.

Across the leaders, samurai-jeans.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (86.98%). Momentum favors ryderwear.com in the latest month (1,813.47%), while coach.com shows the steepest pullback. On a yearly view, sperry.com.au posts the strongest expansion (332,696.75%), contrasted with traderie.com (-33.68%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 86 of the top 100 sites are direct-led, 10 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.