Top Travel & Tourism Websites in New Zealand

Key Insights on Top Travel & Tourism Websites in New Zealand on January 2026

As of January 2026, booking.com leads Travel & Tourism in New Zealand with 2.72M monthly visits. Its audience skews mobile-first (45.2% desktop / 45.2% mobile), and traffic is up month over month 32.82% and up year over year 3.53%. doc.govt.nz holds second with 1.98M visits and a mobile-leaning mix (18.75% desktop / 81.25% mobile), while airbnb.co.nz ranks third with 1.64M visits.

Across the leaders, sipurderech.co.il is the most mobile-first (100% of visits), whereas book-directonline.com is the most desktop-reliant (61.71%). Momentum favors aurora-expeditions.com in the latest month (66,389.29%), while skyscanner.net shows the steepest pullback. On a yearly view, sipurderech.co.il posts the strongest expansion (14,960.76%), contrasted with kayak.com (-43.82%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 86 of the top 100 sites are direct-led, 12 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.