Top Travel & Tourism Websites in Iceland

Key Insights on Top Travel & Tourism Websites in Iceland on January 2026

As of January 2026, mbl.is leads Travel & Tourism in Iceland with 2.16M monthly visits. Its audience skews desktop-first (98.7% desktop / 98.7% mobile), and traffic is up month over month 11.32% and down year over year -4.84%. vedur.is holds second with 310.15K visits and a desktop-leaning mix (98.61% desktop / 1.39% mobile), while booking.com ranks third with 205.72K visits.

Across the leaders, herjolfur.is is the most mobile-first (16.23% of visits), whereas hotels.com is the most desktop-reliant (100%). Momentum favors sagacarrental.is in the latest month (9,770.77%), while beds24.com shows the steepest pullback. On a yearly view, stqry.com posts the strongest expansion (2,636.44%), contrasted with webdev.is (-62.79%).

Acquisition patterns also differ: mbl.is is driven primarily by search, mbl.is by direct, and mbl.is by referral; overall, 71 of the top 100 sites are direct-led, 19 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.