Top Entertainment Websites in Sweden

Key Insights on Top Entertainment Websites in Sweden on January 2026

As of January 2026, netflix.com leads Entertainment in Sweden with 11.79M monthly visits. Its audience skews desktop-first (83.42% desktop / 83.42% mobile), and traffic is up month over month 11.32% and down year over year -28.54%. bing.com holds second with 7.37M visits and a desktop-leaning mix (83.45% desktop / 16.55% mobile), while msn.com ranks third with 6.86M visits.

Across the leaders, wik.pl is the most mobile-first (100% of visits), whereas msn.com is the most desktop-reliant (91.86%). Momentum favors xxiku.com in the latest month (879.18%), while viaplay.is shows the steepest pullback. On a yearly view, viaplay.is posts the strongest expansion (4,966.74%), contrasted with discoveryplus.com (-71.05%).

Acquisition patterns also differ: netflix.com is driven primarily by search, netflix.com by direct, and netflix.com by referral; overall, 82 of the top 100 sites are direct-led, 15 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.