Semrush Sets New Standard for Digital Brand Visibility with Spotlight 2026 Conference

Semrush announced the launch of Spotlight 2026, its flagship marketing conference taking place in London on October 13. The event is designed to equip marketers with the strategies required to compete and win brand visibility in the AI search era. 

As the interconnections between SEO and AI Search become increasingly clear, leaders who want to remain seen must embrace a modernized, comprehensive brand visibility strategy. Semrush is leading the market and the conversation on how brands can win visibility, and Spotlight 2026 will be centered around this primary theme. The 2026 forum will gather more than 1,000 senior leaders – including CMOs, heads of brand, SEO executives, and growth teams – to move beyond theory and create the new blueprints and models for brand visibility. 

Spotlight 2026 will uncover the rapid, digital marketing industry shifts plaguing some of the most talented marketers today, plus offer high-impact strategies. The event will feature a mix of main stage keynotes, focused breakout sessions, and curated discussions, prioritizing:

For those looking to add practical experience while in town, Semrush will run an AI Visibility Bootcamp alongside the event. This hands-on track offers marketers training on maximizing brand presence across traditional and AI-driven discovery platforms, with a focus on real workflows, tools, and use cases that can be applied immediately.

Spotlight 2026 follows a record-breaking 2025 event. Additional details, including speakers, agenda highlights, and ticket availability will be shared in the coming months.