Enterprise AIO Extends AI Shopping Report Across ChatGPT and Google AI Mode
Semrush Enterprise AI Optimization’s (AIO) AI Shopping report now delivers unified merchant and product-level insights across both AI shopping experiences.
March 6, 2026
Breaking news for the Display Advertising tool: meet the new HTML Report!
Previously, Display Advertising only collected text and banner ads. We also know that HTML5 ads are very sought-after these days. Compared to other formats, the HTML5 share is somewhere around 15-20 percent. Obviously, it's a good thing that we decided to start working with this ad format.
We've not only started collecting a new type of ads – now we’re collecting 20 percent more of them!
You can find the HTML report in the ‘Ads’ tab.
The Display Advertising tool is increasing rapidly! Get ready for new updates – they’re coming soon.
As always, your feedback is highly appreciated. Send your comments, ideas and suggestions todisplay-advertising-feedback@semrush.com.
Ready to check out the updated tool? Click here.
