Researching the proper keywords is crucial for achieving your best SEO results. Our Keyword Magic tool offers you millions of ideas on your path to finding the perfect keywords for your campaign. Today we’re ready to make this process even easier.
Meet the new Keyword Analyzer feature, which has recently been embedded into the Keyword Magic tool. Our Keyword Analyzer will help you dive deeper into the world of keyword research.
Choose a group of keywords you would like to work with, filter and sort them using our handy filters, and then export them by clicking the ‘Add to Keyword Analyzer’ button. Currently you can add up to 1,000 keywords to the Keyword Analyzer.
In the Keyword Analyzer, you can see the new valuable metrics. One of the most interesting is Click Potential – the likelihood that your keyword is clickable. The incredible thing is that the Click Potential, Keyword Difficulty and SERP features can be updated in no time.
After clicking on the 'Update metrics' button, you'll be shown updated metrics and top organic results for your keyword.
Welcome to a new keyword research laboratory. We’re planning tons of updates in the near future. Stay tuned!
If you have any comments, questions or suggestions, shoot us an email at keyword-magic-feedback@semrush.com.
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
Enterprise AIO Extends AI Shopping Report Across ChatGPT and Google AI Mode
Semrush Enterprise AI Optimization’s (AIO) AI Shopping report now delivers unified merchant and product-level insights across both AI shopping experiences.
Product News
March 6, 2026
Semrush Enterprise Adds Log File Analysis to Site Intelligence and AI Optimization
New Bot and Agent Analytics capabilities give teams clearer understanding of how search engines and AI crawlers interact with their websites, unlocking new visibility opportunities.
Product News
February 2, 2026
Query Fan-Out Analysis Comes to Semrush Enterprise AI Optimization, Revealing the Search Signals Behind AI Responses
New capabilities identify the background queries made by AI models, which are run through search engines. This helps brands identify further terms to target for AI visibility and align their SEO and GEO strategies